Privacy Policy

PRIVACY POLICY

OVERVIEW

This Privacy Policy describes how The Fridge Filter Shop Ltd, trading as Rockpure.co.uk (“we”, “us”, “our”), collects, uses, and discloses your personal information when you visit or make a purchase from our website.

Company Number: 05752924
Address: Unit 1G, Tewin Court, Welwyn Garden City, Hertfordshire, AL7 1AU, United Kingdom

CONTACT

If you have any questions or complaints, please contact us:

📧 Email: sales@rockpure.co.uk
📞 Phone: 01707 321 823

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/

COLLECTING PERSONAL INFORMATION

When you visit our site, we collect certain information to provide and improve our service.

1. Device Information

Collected automatically via:

  • Cookies
  • Log files
  • Web beacons / pixels

Includes:

  • IP address
  • Browser type
  • Time zone
  • Pages viewed
  • Referring sites

Purpose:

  • Improve website performance
  • Analyse behaviour
  • Prevent fraud

2. Order Information

Collected when you place an order:

Includes:

  • Name
  • Billing & shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via third parties)

Purpose:

  • Process orders
  • Deliver products
  • Provide customer support
  • Prevent fraud

SHARING PERSONAL INFORMATION

We share your data with trusted providers to run our business:

  • Shopify (store platform)
  • Payment providers (e.g. Stripe, PayPal)
  • Shipping partners (for delivery)
  • Analytics tools (e.g. Google Analytics)

We may also share data:

  • To comply with legal obligations
  • To prevent fraud or protect our rights

BEHAVIOURAL ADVERTISING

We use your data to show relevant ads and improve marketing.

This may include:

  • Google Ads
  • Meta (Facebook/Instagram)
  • Shopify Audiences

You can opt out:

LAWFUL BASIS (GDPR)

If you are in the UK/EEA, we process your data under:

  • Contract (to fulfil your order)
  • Legal obligation
  • Legitimate interests (e.g. improving our services)
  • Consent (for marketing where applicable)

DATA RETENTION

We retain your personal data:

  • As long as necessary to fulfil orders
  • For legal/accounting requirements

You can request deletion at any time.

YOUR RIGHTS (UK & GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Data portability

To exercise these rights, contact: sales@rockpure.co.uk

COOKIES

We use cookies to:

  • Enable website functionality
  • Remember preferences
  • Analyse usage
  • Improve marketing

Shopify places essential cookies for:

  • Cart and checkout
  • Security
  • Analytics

You can manage cookies in your browser settings.

AUTOMATED DECISION-MAKING

We may use limited automated systems (e.g. fraud detection via Shopify).

These do not significantly affect your rights.

MINORS

Our website is not intended for individuals under 18.

We do not knowingly collect data from children.

DATA TRANSFERS

Your data may be processed outside the UK/EEA (e.g. by Shopify in Canada/USA).

We ensure safeguards are in place to protect your data.

SECURITY

We take reasonable measures to protect your personal data, including encryption and secure payment processing.

However, no method of transmission is 100% secure.

CHANGES TO THIS POLICY

We may update this policy from time to time.

Changes will be posted on this page.